Posts From Marcel Kelder

Why do I need IIoT?

Washing machine experts Two weeks ago, my wife called me in a panic as the washing machine had stopped working.  One evening while spending time with friends I mentioned the dilemma of the washing machine not working and that I

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Can you rationalize risks?

The commodity trap ‘What is the relationship between the title and Marcel’s digital transformation journey?’, you might think. Before I can tell you more about the title, I need to step back and explain to you the commodity trap. Almost

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Do you know your role models?

A while ago I have read an interesting book about organization culture called “Improving Maintenance Reliability Through Cultural Change”. The book was off my radar however during my digital transformation journey helping customers to transform their company, I realize how

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How can I trust my Data?

During my digital transformation journey together with our customers, I receive a lot of questions. Currently, I have encountered a new challenge: “How can I trust my data?” The question from our customers is simple and extremely significant. With the

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The Lean and Mean Trap

Have you ever heard of “the lean and mean trap”? Last month I visited a company that manufactures specialty chemicals. We initially discussed the market conditions and the current economic situation of the company. I was not surprised to hear

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