Tag "digital transformation"

Can you rationalize risks?

The commodity trap ‘What is the relationship between the title and Marcel’s digital transformation journey?’, you might think. Before I can tell you more about the title, I need to step back and explain to you the commodity trap. Almost

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How can I trust my Data?

During my digital transformation journey together with our customers, I receive a lot of questions. Currently, I have encountered a new challenge: “How can I trust my data?” The question from our customers is simple and extremely significant. With the

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The Lean and Mean Trap

Have you ever heard of “the lean and mean trap”? Last month I visited a company that manufactures specialty chemicals. We initially discussed the market conditions and the current economic situation of the company. I was not surprised to hear

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Is Data the new Oil?

Traditionally, oil has been considered one of the most valuable physical assets, but is this important commodity being replaced by data? Introduction In the early twentieth century, oil transformed the world, driving cars, powering the whole chemical industry and fuelling

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Digital Transformation in the Oil and Gas Industry

Over the past few years, I have written papers and given several presentations on procedure management and decision support at the Society for Petroleum Engineers (SPE) Intelligent Energy Europe conference and have seen a dramatic change with respect to digital

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